New Food Product Development From Concept to Marketplace
This second edition of a best-selling text provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas and then moving through development, final screening, and introduction into the marketplace."...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, FL
CRC Press
2005
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| Edition: | Second Edition |
| Series: | CRC series in contemporary food science
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This second edition of a best-selling text provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas and then moving through development, final screening, and introduction into the marketplace." "With extensive experience in the field, the author outlines ways a company can organize for new product development and utilize available resources. Gordon W. Fuller focuses on the roles, functions, and interactions of the members of the development team, as well as other company departments and outside resources in the food product development process -- Jacket |
| 650 | # | 0 | |a Food |x Marketing |
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New Food Product Development From Concept to Marketplace 
New food product development from concept to marketplace 
FOOD PRODUCT DEVELOPMENT From Concept to the Marketplace