Marketing

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Bibliographic Details
Main Author:	McIver, Colin 1914-
Corporate Author:	Institute of Practitioners in Advertising
Other Authors:	Wilson, Gordon C. (ed)
Format:	Book
Published:	London published on behalf of the Institute of Practitioners in Advertising [by] Business Publications 1964
Edition:	2nd ed., revised and edited
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .M257 1964
100	1	#	\|a McIver, Colin \|c 1914-
245	1	1	\|a Marketing \|c by Colin McIver
250	#	#	\|a 2nd ed., revised and edited \|b by Gordon C. Wilson
260	#	#	\|a London \|b published on behalf of the Institute of Practitioners in Advertising [by] Business Publications \|c 1964
300	#	#	\|a xi, 187 p. \|c 22 cm
650	#	0	\|a Marketing
700	1	#	\|a Wilson, Gordon C. \|e ed
710	1	#	\|a Institute of Practitioners in Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32648
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam