Marketing

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Bibliographic Details
Main Author:	McIver, Colin 1914-
Corporate Author:	Institute of Practitioners in Advertising
Other Authors:	Wilson, Gordon C. (ed)
Format:	Book
Published:	London published on behalf of the Institute of Practitioners in Advertising [by] Business Publications 1964
Edition:	2nd ed., revised and edited
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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