From knowledge to intelligence creating competitive advantage in the next economy
In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitiv...
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Boston
Elsevier Butterworth-Heinemann
2005
©2005 |
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From Knowledge to Intelligence Creating Competetive Advantage in the Next Economy