From knowledge to intelligence creating competitive advantage in the next economy

From knowledge to intelligence creating competitive advantage in the next economy

In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitiv...

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Bibliographic Details
Main Author: Rothberg, Helen N. (auhtor)
Other Authors: Erickson, G. Scott
Format: Unknown
Published: Boston Elsevier Butterworth-Heinemann 2005
©2005
Subjects:
Competition
Knowledge management
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