The Role of affect in consumer behavior emerging theories and applications
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Format: | Book |
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Lexington, Mass.
Lexington Books
1986
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Online Access: | Click Here to View Status and Holdings. |
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001 | wils-32581 | ||
020 | # | # | |a 0669128740 |
090 | 0 | 0 | |a HF5415.3 |b .R65 1986 |
245 | 1 | 1 | |a The Role of affect in consumer behavior |b emerging theories and applications |c edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson |
260 | # | # | |a Lexington, Mass. |b Lexington Books |c 1986 |
300 | # | # | |a ix, 196 p. |b ill. |c 24 cm |
500 | # | # | |a Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin.# |a I |
504 | # | # | |a Bibliography: p. [161]-184. |
650 | # | 0 | |a Affect (Psychology) |x Congresses |
650 | # | 0 | |a Consumers |x Congresses |
700 | 1 | # | |a Peterson, Robert A |
700 | # | # | |a Hoyer, Wayne D |
700 | # | # | |a Wilson, William R. |c 1947- |q (William Raft |
710 | 1 | # | |a University of Texas at Austin. |b College of Business Administration |
710 | # | # | |a IC p2 s Institute |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32581 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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