The Role of affect in consumer behavior emerging theories and applications

The Role of affect in consumer behavior emerging theories and applications

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Bibliographic Details
Corporate Authors: University of Texas at Austin. College of Business Administration, IC p2 s Institute
Other Authors: Peterson, Robert A, Hoyer, Wayne D, Wilson, William R. 1947- (William Raft
Format: Unknown
Published: Lexington, Mass. Lexington Books 1986
Subjects:
Affect (Psychology) > Congresses
Consumers > Congresses
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.3  |b .R65 1986 
245 1 1 |a The Role of affect in consumer behavior  |b emerging theories and applications  |c edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson 
260 # # |a Lexington, Mass.  |b Lexington Books  |c 1986 
300 # # |a ix, 196 p.  |b ill.  |c 24 cm 
500 # # |a Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin.#  |a I 
504 # # |a Bibliography: p. [161]-184. 
650 # 0 |a Affect (Psychology)  |x Congresses 
650 # 0 |a Consumers  |x Congresses 
700 1 # |a Peterson, Robert A 
700 # # |a Hoyer, Wayne D 
700 # # |a Wilson, William R.  |c 1947-  |q (William Raft 
710 1 # |a University of Texas at Austin.  |b College of Business Administration 
710 # # |a IC p2 s Institute 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32581 
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