The Role of affect in consumer behavior emerging theories and applications

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Bibliographic Details
Corporate Authors:	University of Texas at Austin. College of Business Administration, IC p2 s Institute
Other Authors:	Peterson, Robert A, Hoyer, Wayne D, Wilson, William R. 1947- (William Raft
Format:	Book
Published:	Lexington, Mass. Lexington Books 1986
Subjects:	Affect (Psychology) > Congresses Consumers > Congresses
Online Access:	Click Here to View Status and Holdings.
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