The Role of affect in consumer behavior emerging theories and applications

The Role of affect in consumer behavior emerging theories and applications

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Bibliographic Details
Corporate Authors: University of Texas at Austin. College of Business Administration, IC p2 s Institute
Other Authors: Peterson, Robert A, Hoyer, Wayne D, Wilson, William R. 1947- (William Raft
Format: Unknown
Published: Lexington, Mass. Lexington Books 1986
Subjects:
Affect (Psychology) > Congresses
Consumers > Congresses
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin.# I
Physical Description:ix, 196 p. ill. 24 cm
Bibliography:Bibliography: p. [161]-184.
ISBN:0669128740

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