Strategic marketing decisions in global markets

Strategic marketing decisions in global markets

The focus of this text is on strategic marketing decision making in a global context

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Bibliographic Details
Main Authors: Doole, Isobel (Author), Lowe, Robin 1945- (Author)
Format: Book
Language:English
Published: London Thomson Learning 2005
Subjects:
Marketing > Management
Strategic planning
Marketing > Planning
Online Access:Click Here to View Status and Holdings.
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