Strategic marketing decisions in global markets

The focus of this text is on strategic marketing decision making in a global context

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Bibliographic Details
Main Authors:	Doole, Isobel (Author), Lowe, Robin 1945- (Author)
Format:	Book
Language:	English
Published:	London Thomson Learning 2005
Subjects:	Marketing > Management Strategic planning Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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