Strategic marketing decisions in global markets

The focus of this text is on strategic marketing decision making in a global context

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Bibliographic Details
Main Authors:	Doole, Isobel (Author), Lowe, Robin 1945- (Author)
Format:	Book
Language:	English
Published:	London Thomson Learning 2005
Subjects:	Marketing > Management Strategic planning Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Doole, Isobel \|e author
245	1	0	\|a Strategic marketing decisions in global markets \|c Isobel Doole and Robin Lowe
264	#	1	\|a London \|b Thomson Learning \|c 2005
264	#	4	\|c ©2005
300	#	#	\|a xxiv, 343 pages \|b colour illustrations \|c 28 cm
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650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
650	#	0	\|a Marketing \|x Planning
700	1	#	\|a Lowe, Robin \|d 1945- \|e author
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