Strategic marketing decisions in global markets
The focus of this text is on strategic marketing decision making in a global context
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Thomson Learning
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The focus of this text is on strategic marketing decision making in a global context |
|---|---|
| Physical Description: | xxiv, 343 pages colour illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781844801428 184480142X |
Strategic marketing planning