E-commerce business, technology, society

Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter,...

Full description

Saved in:

Bibliographic Details
Main Author:	Laudon, Kenneth C. 1944- (Author)
Other Authors:	Traver, Carol Guercio
Format:	Book
Language:	English
Published:	Boston Pearson/Addison Wesley 2003
Edition:	2nd ed.
Subjects:	Internet marketing Electronic commerce Information technology
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!