E-commerce business, technology, society

Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter,...

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Bibliographic Details
Main Author: Laudon, Kenneth C. 1944- (Author)
Other Authors: Traver, Carol Guercio
Format: Book
Language:English
Published: Boston Pearson/Addison Wesley 2003
Edition:2nd ed.
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