The marketing research handbook a decision-oriented approach

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Bibliographic Details
Main Author:	Ruddick, Morris E
Other Authors:	Sherwood, Philip K, Stevens, Robert E. 1942-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1983
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0135577365
090	0	0	\|a HF5415.2 \|b .R82 1983
100	1	#	\|a Ruddick, Morris E
245	1	1	\|a The marketing research handbook \|b a decision-oriented approach \|c Morris E. Ruddick, Philip K. Sherwood, Robert E. Stevens
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c 1983
300	#	#	\|a xi, 210 p. \|c 24 cm
500	#	#	\|a "A Spectrum book."
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing research
700	1	#	\|a Sherwood, Philip K
700	#	#	\|a Stevens, Robert E. \|c 1942-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32526
964	#	#	\|c BOK \|d 01
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