The marketing research handbook a decision-oriented approach

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Bibliographic Details
Main Author:	Ruddick, Morris E
Other Authors:	Sherwood, Philip K, Stevens, Robert E. 1942-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1983
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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