The marketing research handbook a decision-oriented approach

The marketing research handbook a decision-oriented approach

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Bibliographic Details
Main Author: Ruddick, Morris E
Other Authors: Sherwood, Philip K, Stevens, Robert E. 1942-
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1983
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"A Spectrum book."
Physical Description:xi, 210 p. 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0135577365

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