Applications in basic marketing clippings from the popular business press

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Bibliographic Details
Main Authors: Perreault, William D (Author), McCarthy, E. Jerome Edmund Jerome (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin 2005
Edition:2004-2005 ed
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Accompanies "Basic marketing: a global-managerial approach"
Physical Description:vii, 214 pages illustrations 26 cm
ISBN:0072864702