Applications in basic marketing clippings from the popular business press
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Boston
McGraw-Hill Irwin
2005
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Edition: | 2004-2005 ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Accompanies "Basic marketing: a global-managerial approach" |
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Physical Description: | vii, 214 pages illustrations 26 cm |
ISBN: | 0072864702 |