Applications in basic marketing clippings from the popular business press

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Bibliographic Details
Main Authors:	Perreault, William D (Author), McCarthy, E. Jerome Edmund Jerome (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill Irwin 2005
Edition:	2004-2005 ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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