Handbook of corporate communication and public relations pure and applied

• Other Authors: Oliver, Sandra
• Format: Unknown
• Language: English
• Published: London New York, NY Routledge 2004
• Subjects: Communication in organizations; Public relations; Communication in management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xix, 456 pages illustration 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0415334195

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.