Handbook of corporate communication and public relations pure and applied

Handbook of corporate communication and public relations pure and applied

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the rel...

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Bibliographic Details
Other Authors: Oliver, Sandra
Format: Unknown
Language:English
Published: London New York, NY Routledge 2004
Subjects:
Communication in organizations
Public relations
Communication in management
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