Cases in promotional strategy
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, Ill.
R.D. Irwin
1984
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| Edition: | Rev. ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index. |
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| Physical Description: | x, 282 p. ill. 23 cm |
| ISBN: | 0256031002 |
Promotional strategy managing the marketing communications process