Cases in promotional strategy

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Bibliographic Details
Main Author:	Engel, James F
Other Authors:	Talarzyk, W. Wayne
Format:	Book
Published:	Homewood, Ill. R.D. Irwin 1984
Edition:	Rev. ed
Series:	The Irwin series in marketing
Subjects:	Advertising > Case studies Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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