The management of promotion consumer behavior and demand stimulation

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Bibliographic Details
Main Author:	Brink, Edward Loren 1918-
Other Authors:	Kelley, William Thomas 1917- (joint author)
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice-Hall [1963
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-32451
020	#	#	\|a T000008991
090	0	0	\|a HF5821 \|b .B75 1963
100	1	#	\|a Brink, Edward Loren \|c 1918-
245	1	1	\|a The management of promotion \|b consumer behavior and demand stimulation \|c [by] Edward L. Brink [and] William T. Kelley
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice-Hall \|c [1963
300	#	#	\|a 417 p. \|b illus. \|c 24 cm
504	#	#	\|a Includes bibliography.
650	#	0	\|a Advertising
700	1	#	\|a Kelley, William Thomas \|c 1917- \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32451
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|