The management of promotion consumer behavior and demand stimulation

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Bibliographic Details
Main Author:	Brink, Edward Loren 1918-
Other Authors:	Kelley, William Thomas 1917- (joint author)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall [1963
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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