The management of promotion consumer behavior and demand stimulation
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
[1963
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 417 p. illus. 24 cm |
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| Bibliography: | Includes bibliography. |
| ISBN: | T000008991 |
Promotion a behavioral view 
Advertising and integrated brand promotion