Business research methods
Introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with research undertakings. This title features different types of research. It also features chapters on sampling strategies, interviews, surveys, observational research and ethnog...
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Format: | Book |
Language: | English |
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London
McGraw-Hill Education
2005
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Blumberg, Boris |e author |
245 | 1 | 0 | |a Business research methods |c Boris Blumberg, Donald R. Cooper and Pamela S. Schindler |
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520 | # | # | |a Introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with research undertakings. This title features different types of research. It also features chapters on sampling strategies, interviews, surveys, observational research and ethnography and ends with a chapter on experiments. |
650 | # | 0 | |a Business |x Methodology |x Research |
650 | # | 0 | |a Industrial management |x Research |x Methodology |
700 | 1 | # | |a Cooper, Donald R |e author |
700 | # | # | |a Schindler, Pamela S |e author |
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