Business research methods

Introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with research undertakings. This title features different types of research. It also features chapters on sampling strategies, interviews, surveys, observational research and ethnog...

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Bibliographic Details
Main Authors: Blumberg, Boris (Author), Cooper, Donald R (Author), Schindler, Pamela S (Author)
Format: Book
Language:English
Published: London McGraw-Hill Education 2005
Subjects:
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