Business research methods

Business research methods

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Introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with research undertakings. This title features different types of research. It also features chapters on sampling strategies, interviews, surveys, observational research and ethnog...

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Bibliographic Details
Main Authors: Blumberg, Boris (Author), Cooper, Donald R (Author), Schindler, Pamela S (Author)
Format: Book
Language:English
Published: London McGraw-Hill Education 2005
Subjects:
Business > Methodology > Research
Industrial management > Research > Methodology
Online Access:Click Here to View Status and Holdings.
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Summary:Introduces the whys of research, outlines the process and the proposal stage, and finally explores the ethics involved with research undertakings. This title features different types of research. It also features chapters on sampling strategies, interviews, surveys, observational research and ethnography and ends with a chapter on experiments.
Physical Description:xv, 500 pages illustrations 25 cm 1 compact disk
ISBN:007710742X

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