Brand positioning strategies for competitive advantage

Brand positioning strategies for competitive advantage

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This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical appli...

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Bibliographic Details
Main Author: Sengupta, Subroto (Author)
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill 2005
Edition:2nd edition
Subjects:
Brand name products > Marketing
Online Access:Click Here to View Status and Holdings.
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