Brand positioning strategies for competitive advantage
This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical appli...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Tata McGraw-Hill
2005
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand culture 
Global brand strategy unlocking brand potential across countries, cultures & markets