Brand positioning strategies for competitive advantage
This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical appli...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Tata McGraw-Hill
2005
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more! |
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| Physical Description: | 297 pages illustrations 24 cm |
| ISBN: | 0070581592 9780070581593 |
Brand culture