Brand positioning strategies for competitive advantage

Brand positioning strategies for competitive advantage

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This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical appli...

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Bibliographic Details
Main Author: Sengupta, Subroto (Author)
Format: Book
Language:English
Published: New Delhi Tata McGraw-Hill 2005
Edition:2nd edition
Subjects:
Brand name products > Marketing
Online Access:Click Here to View Status and Holdings.
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Summary:This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more!
Physical Description:297 pages illustrations 24 cm
ISBN:0070581592
9780070581593

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