SIMPLICITY THE SECRET TO EFFECTIVE MARKETING The "Simple" Guy: SUNNY T.H. GOH

SIMPLICITY THE SECRET TO EFFECTIVE MARKETING

Business is simple and basic but made unnecessary complicated, so get back to basics What causes complexity to rear its ugly head? Formal business training is one of the culprits. If this is not enough, add management fads to it and we're flooded with big words like 'reengineering', &...

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Bibliographic Details
Main Author: Goh, Sunny T.H (Author)
Format: Book
Language:English
Published: Petaling Jaya, Selangor PEARSON Prentice Hall 2004
Subjects:
Marketing > Management
Strategic planning > Management
Online Access:Click Here to View Status and Holdings.
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