SIMPLICITY THE SECRET TO EFFECTIVE MARKETING
Business is simple and basic but made unnecessary complicated, so get back to basics What causes complexity to rear its ugly head? Formal business training is one of the culprits. If this is not enough, add management fads to it and we're flooded with big words like 'reengineering', &...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Petaling Jaya, Selangor
PEARSON Prentice Hall
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing * wise 
Strategic Marketing Management