Readings in marketing management.

Readings in marketing management.

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Bibliographic Details
Main Author: Kotler, Philip (comp)
Other Authors: Cox, Keith Kohn (joint comp)
Format: Book
Published: Englewood Cliffs, N.J. Prentice-Hall 1972
Subjects:
Marketing > Management > Addresses, essays, lectures
Online Access:Click Here to View Status and Holdings.
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