Readings in marketing management.

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Bibliographic Details
Main Author:	Kotler, Philip (comp)
Other Authors:	Cox, Keith Kohn (joint comp)
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice-Hall 1972
Subjects:	Marketing > Management > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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