Strategy a guide to marketing for senior executives

Strategy a guide to marketing for senior executives

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Bibliographic Details
Main Author: Christopher, Martin
Other Authors: Majaro, Simon, McDonald, Malcolm H. B. 1938-
Format: Book
Published: Aldershot, Hants, England Wildwood House 1989
Series:Gower business enterprise series
Subjects:
Strategic planning
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Originally published: Strategy search. Aldershot, Hants, England : Gower, c1987.# Includes index.
Physical Description:183 p. ill. 25 cm
Bibliography:Bibliography: p. [179].
ISBN:0704506181

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