Strategy a guide to marketing for senior executives

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Bibliographic Details
Main Author:	Christopher, Martin
Other Authors:	Majaro, Simon, McDonald, Malcolm H. B. 1938-
Format:	Book
Published:	Aldershot, Hants, England Wildwood House 1989
Series:	Gower business enterprise series
Subjects:	Strategic planning Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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