Basic marketing a managerial approach

Basic marketing a managerial approach

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Bibliographic Details
Main Author: McCarthy, E. Jerome Edmund Jerome
Other Authors: Perreault, William D
Format: Book
Published: Homewood, Ill. Irwin 1987
Edition:9th ed
Series:The Irwin series in marketing
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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