Basic marketing a managerial approach

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Bibliographic Details
Main Author:	McCarthy, E. Jerome Edmund Jerome
Other Authors:	Perreault, William D
Format:	Book
Published:	Homewood, Ill. Irwin 1987
Edition:	9th ed
Series:	The Irwin series in marketing
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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