Basic marketing a managerial approach
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
1987
|
| Edition: | 9th ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32099 | ||
| 020 | # | # | |a 0256036497 |
| 090 | 0 | 0 | |a HF5415.13 |b .M369 1987 |
| 100 | 1 | # | |a McCarthy, E. Jerome |q Edmund Jerome |
| 245 | 1 | 1 | |a Basic marketing |b a managerial approach |c E. Jerome McCarthy, William D. Perreault, Jr |
| 250 | # | # | |a 9th ed |
| 260 | # | # | |a Homewood, Ill. |b Irwin |c 1987 |
| 300 | # | # | |a xviii, 749 p. |b col. ill. |c 25 cm |
| 490 | 1 | # | |a The Irwin series in marketing |
| 500 | # | # | |a System requirements for disk (version 1.0): IBM PC.# |a Includes indexes. |
| 504 | # | # | |a Bibliography: p. 696-714. |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Perreault, William D |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32099 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Basic marketing a managerial approach