Basic marketing a managerial approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Homewood, Ill.
Irwin
1987
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| Edition: | 9th ed |
| Series: | The Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | System requirements for disk (version 1.0): IBM PC.# Includes indexes. |
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| Physical Description: | xviii, 749 p. col. ill. 25 cm |
| Bibliography: | Bibliography: p. 696-714. |
| ISBN: | 0256036497 |
Basic marketing a managerial approach