Principles of marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1989
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| Edition: | 4th ed., annotated instructor's ed. |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32074 | ||
| 020 | # | # | |a 0137061293 |
| 020 | # | # | |a 9780137061297 |
| 090 | 0 | 0 | |a HF5415 |b .K63 1989 |
| 100 | 1 | # | |a Kotler, Philip |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong, George Franke |
| 250 | # | # | |a 4th ed., annotated instructor's ed. |
| 260 | # | # | |a Englewood Cliffs, N.J. |b Prentice Hall |c 1989 |
| 300 | # | # | |a xxiv, 661 p. |b col. ill. |c 27 cm |
| 490 | 1 | # | |a The Prentice Hall series in marketing |
| 504 | # | # | |a Includes bibliographical references |
| 526 | 0 | # | |a MKT420 |b BM231 |5 BM |
| 526 | 0 | # | |a Principles and Practice Of Marketing |b Bachelor of Business Administration(Hons)Entrepreneurship |5 Faculty of Business Management |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |
| 700 | 1 | # | |a Franke, George |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32074 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |
Principles of Marketing