Principles of marketing

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary, Franke, George
Format:	Unknown
Published:	Englewood Cliffs, N.J. Prentice Hall 1989
Edition:	4th ed., annotated instructor's ed.
Series:	The Prentice Hall series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-32074
020	#	#	\|a 0137061293
020	#	#	\|a 9780137061297
090	0	0	\|a HF5415 \|b .K63 1989
100	1	#	\|a Kotler, Philip
245	1	0	\|a Principles of marketing \|c Philip Kotler, Gary Armstrong, George Franke
250	#	#	\|a 4th ed., annotated instructor's ed.
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1989
300	#	#	\|a xxiv, 661 p. \|b col. ill. \|c 27 cm
490	1	#	\|a The Prentice Hall series in marketing
504	#	#	\|a Includes bibliographical references
526	0	#	\|a MKT420 \|b BM231 \|5 BM
526	0	#	\|a Principles and Practice Of Marketing \|b Bachelor of Business Administration(Hons)Entrepreneurship \|5 Faculty of Business Management
650	#	0	\|a Marketing
700	1	#	\|a Armstrong, Gary
700	1	#	\|a Franke, George
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32074
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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