Principles of marketing
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1989
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| Edition: | 4th ed., annotated instructor's ed. |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiv, 661 p. col. ill. 27 cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 0137061293 9780137061297 |
Principles of Marketing