Marketing a new product its planning, development, and control

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Bibliographic Details
Main Author:	Hisrich, Robert D
Other Authors:	Peters, Michael P. (joint author)
Format:	Unknown
Published:	Menlo Park, Calif. Benjamin/Cummings Pub. Co. 1978
Subjects:	New products Marketing Product management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-32052
020	#	#	\|a 0805341021
090	0	0	\|a HD69.N4 \|b H55 1978
100	1	#	\|a Hisrich, Robert D
245	1	1	\|a Marketing a new product \|b its planning, development, and control \|c Robert D. Hisrich, Michael P. Peters
260	#	#	\|a Menlo Park, Calif. \|b Benjamin/Cummings Pub. Co. \|c 1978
300	#	#	\|a ix, 358 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographies and indexes.
650	#	0	\|a New products
650	#	0	\|a Marketing
650	#	0	\|a Product management
700	1	#	\|a Peters, Michael P. \|e joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32052
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|