Marketing a new product its planning, development, and control

Saved in:

Bibliographic Details
Main Author:	Hisrich, Robert D
Other Authors:	Peters, Michael P. (joint author)
Format:	Book
Published:	Menlo Park, Calif. Benjamin/Cummings Pub. Co. 1978
Subjects:	New products Marketing Product management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet