Marketing a new product its planning, development, and control

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Bibliographic Details
Main Author:	Hisrich, Robert D
Other Authors:	Peters, Michael P. (joint author)
Format:	Unknown
Published:	Menlo Park, Calif. Benjamin/Cummings Pub. Co. 1978
Subjects:	New products Marketing Product management
Online Access:	Click Here to View Status and Holdings.
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