Marketing a new product its planning, development, and control

Marketing a new product its planning, development, and control

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Bibliographic Details
Main Author: Hisrich, Robert D
Other Authors: Peters, Michael P. (joint author)
Format: Book
Published: Menlo Park, Calif. Benjamin/Cummings Pub. Co. 1978
Subjects:
New products
Marketing
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 358 p. ill. 25 cm
Bibliography:Includes bibliographies and indexes.
ISBN:0805341021

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