Organisational buying behaviour the key to more effective selling to industrial markets

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Bibliographic Details
Main Author: Hill, Roy Wells
Other Authors: Hillier, Terry J. (joint author)
Format: Unknown
Published: London Macmillan 1986
Series:Macmillan studies in marketing management
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Hill, Roy Wells 
245 1 1 |a Organisational buying behaviour  |b the key to more effective selling to industrial markets  |c Roy W. Hill and Terry J. Hillier 
260 # # |a London  |b Macmillan  |c 1986 
300 # # |a xii, 212 p.  |b ill.  |c 23 cm 
490 1 # |a Macmillan studies in marketing management 
500 # # |a Includes index. 
504 # # |a Bibliography: p. [186]-208. 
650 # 0 |a Marketing 
650 # 0 |a Purchasing 
700 1 # |a Hillier, Terry J.  |e joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32049 
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