Organisational buying behaviour the key to more effective selling to industrial markets
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
London
Macmillan
1986
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| Series: | Macmillan studies in marketing management
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-32049 | ||
| 015 | # | # | |a GB*** |
| 020 | # | # | |a 0333215117 |
| 090 | 0 | 0 | |a HF5437 |b .H54 1986 |
| 100 | 1 | # | |a Hill, Roy Wells |
| 245 | 1 | 1 | |a Organisational buying behaviour |b the key to more effective selling to industrial markets |c Roy W. Hill and Terry J. Hillier |
| 260 | # | # | |a London |b Macmillan |c 1986 |
| 300 | # | # | |a xii, 212 p. |b ill. |c 23 cm |
| 490 | 1 | # | |a Macmillan studies in marketing management |
| 500 | # | # | |a Includes index. |
| 504 | # | # | |a Bibliography: p. [186]-208. |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Purchasing |
| 700 | 1 | # | |a Hillier, Terry J. |e joint author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32049 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
Organisational buying behaviour the key to more effective selling to industrial markets