Organisational buying behaviour the key to more effective selling to industrial markets

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Bibliographic Details
Main Author:	Hill, Roy Wells
Other Authors:	Hillier, Terry J. (joint author)
Format:	Book
Published:	London Macmillan 1986
Series:	Macmillan studies in marketing management
Subjects:	Marketing Purchasing
Online Access:	Click Here to View Status and Holdings.
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