Readings in marketing strategies and programs compiled by] Joseph P. Guiltinan, Gordon W. Paul

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Bibliographic Details
Other Authors:	Paul, Gordon W, Guiltinan, Joseph P
Format:	Book
Published:	New York McGraw-Hill 1982
Series:	McGraw-Hill series in marketing
Subjects:	Marketing > Management > Addresses, essays, lectures Marketing > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

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020	#	#	\|a 007048922X
090	0	0	\|a HF5415.13 \|b .R364 1982
245	1	1	\|a Readings in marketing strategies and programs compiled by] Joseph P. Guiltinan, Gordon W. Paul
260	#	#	\|a New York \|b McGraw-Hill \|c 1982
300	#	#	\|a xii, 591 p. \|b ill. \|c 24 cm
490	1	#	\|a McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographies.
650	#	0	\|a Marketing \|x Management \|x Addresses, essays, lectures
650	#	0	\|a Marketing \|x Addresses, essays, lectures
700	1	#	\|a Paul, Gordon W
700	#	#	\|a Guiltinan, Joseph P
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=32028
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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